What we do - Content Development

Research is the skilled mining of data from valid sources. Content developing is the unique ability to craft that research into useful knowledge enhancement avenues.

Our team of content developers are skilled researchers for a variety of topics. We ensure that all products developed contain content which ignites curiosity. Our content developers also ensure that the right kind of content reaches the right kind of audience. This makes it relevant to specific age groups and supports the learning process.

The content and product development division at Greycaps plays a vital role in the germination of ideas for all our products. This division also caters to specific research and content needs for specific client projects across topics and age groups. Some of our major content projects have been with National Stock Exchange, TCS iON, Birla Sun Life Mutual Fund, to name a few.

Content Projects Undertaken by Greycaps

Project: NSE FUNancial Quest – A book on finance concepts targeted

Client: National Stock Exchange (NSE)

Scope: Content creation, product design and publishing

Project: Jaano Aur Maano – An investor education initiative with stories on financial decision-making for young India.

Client: Birla Sun Life Mutual Fund

Scope: Content creation and development

Project: TCS iON IntelliGem – 21st Century Skills books created on Financial Literacy, Universal Values and Global Citizenship for Grade 5 to 9.

Client: TCS iON (A strategic unit of Tata Consultancy Services)

Scope: Content creation, product design and publishing